How Soul & Tables came to be
Welcome to Soul & Tables, where sustainable living meets timeless elegance. Founded in 2012 by Jonathan Roelandts and Katrien Bollen, two Belgians driven by a passion for quality and a commitment to the planet, our journey began with a simple yet profound mission: to redefine the furniture industry.
Frustrated by the lack of sustainable, high-quality options in Singapore, Jonathan and Katrien took matters into their own hands, establishing Ethnicraft Online. Their vision was clear: to pioneer a shift away from the disposable culture of fast furniture towards a future built on craftsmanship, durability, and environmental responsibility.
In 2018, Ethnicraft Online evolved into Soul & Tables, a testament to the creation of our home collection with pieces designed by us and manufactured by craftsmen in Indonesia. Today, we proudly offer an extensive range of meticulously curated brands, from Ethnicraft and Karpenter to Woven +, Fermob, Fatboy, The Grey House, and beyond. Each piece embodies the essence of thoughtful design and enduring quality, ensuring that your investment is not just for today, but for generations to come.
Our brand story
At Soul & Tables, we believe that great furniture is more than just a functional necessity—it's an expression of your soul. That's why we offer more than just products; we provide an experience. Your wooden furniture will be cared for from the day of purchase and will last a lifetime, so you never have to worry about wear and tear again. From complimentary services like free delivery and one-for-one disposal to round-the-clock customer support, we strive to make your journey with us as seamless and rewarding as possible.
But our commitment extends far beyond the confines of your home. We prioritize ethical sourcing, traditional craftsmanship, and sustainable practices that support communities, preserve forests, and minimize waste. That's because we understand that true luxury is not about extravagance—it's about integrity.
So, whether you're furnishing your first apartment or transforming your forever home, let Soul & Tables be your guide. Together, let's create spaces filled with love, purpose, and enduring beauty. Welcome to a world where sustainability meets sophistication. Welcome to Soul & Tables.